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Why Do We Do What We Do?
The Financial Literacy Gap
India faces a critical gap in financial literacy:
- Only 27% Indian adults are financially literate.
- Millions struggle with basics like budgeting, saving, and investing.
- This lack of financial education leads to poor decisions, debt traps, and missed wealth-building opportunities.
Traditional financial education is inaccessible and unengaging:
- 85% of young Indians report never receiving formal financial education.
- Existing resources are either jargon-heavy, expensive, or lack the engaging elements needed to motivate learners.
- As a result, people find it hard to stay committed to learning essential financial skills.
The Problem
The COINCONTRA Solution
COINCONTRA offers a fun, gamified approach to financial education:
Live Quizzes
Learn personal finance, investing, taxes, and more through interactive, live quiz shows.
Earn Real Rewards
Users earn COINCONTRA Coins for correct answers, redeemable for cash, discounts on financial services, or brand coupons.
Engagement
Competitive leaderboards and social elements keep users motivated, turning learning into a fun and rewarding experience.
Impact
By making financial education enjoyable and accessible, COINCONTRA helps users gain practical knowledge that leads to smarter financial decisions and greater financial independence.